In what seems like a move out of desperation may just be the start to an alliance focused on keeping out new entrants from entering the automotive industry. With the recent success of US based tech startups such as Tesla and Fisker Karma, century old automotive giants have taken note and begun to take measure to ensure they are not replaced without warning. In comes Daimler and BMW, two of the largest and oldest European…
Mercedes-Benz and parent company Daimler AG have been on the electric offensive for the better part of this decade. With a renewed CASE corporate strategy the company has a guided focus on the direction of the company and has started several endeavors to assure Mercedes-Benz stays ahead of its competition in the current EV production race that has captivated the entire automotive industry.
The conquest piece Mercedes has focused on to achieve a core competency…
Alternate energy sources is not a new field for
Mercedes-Benz, who has been exploring their options dating as far back as 1970.
With the end of fossil fuels in sight, automakers across the world are
scrambling to source new options that will maintain them as relevant automakers
in the future. As a leader in high quality automobiles, Mercedes-Benz is well
ahead of the pack in implementing alternate fuel sources to its fleet. The
latest production…
The scientists at AMG have embraced the strategy of pushing the envelope and continue to innovate their fine-tuned vehicles to shock the automotive community. Working on creating adrenaline packed automobiles for every driver and price point, the latest in the long line of AMG inspired vehicles to hit production is the 2019 Mercedes-Benz AMG E53.
The enthusiasts at AMG began with an E-class coupe, focusing on narrowing the gap between the other coupe offerings in…
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